The Kenyan video advert for promoting the use of Condoms was aired on TV and recently pulled off after several outcries in objection by different quarters.
Two women are walking to the market.
Woman 1 asks Woman 2 how she and her husband are. Woman 2 says her husband has become a drunkard lately and spends most of his time at the bar.
Woman 1 asks her about “the other one” and Woman 2 glances at a man selling fruit nearby, implying he is her lover. Woman 2 says she is happy with him, even though she does not spend much time with him.
Woman 1 then asks if she uses a condom and Woman 2 is quiet, but looks embarrassed.
The advert ends with Woman 1 advising her that it is important to use a condom to protect herself and her loved ones, as a school girl runs towards Woman 2 and hugs her. The final tag-line is “Weka Condom Mpangoni”, meaning “factor a condom in your plans”.
The above video is a commentary by BBC on the advert which was aired on National TV during prime time sponsored by the Kenyan Ministry of Public Health and Sanitation, USAID and UKAID.
According to Dr. Peter Cherutich, the National AIDS & STI Control Program, this advert was specifically aimed at raised deliberate conversations of safe sex as a “big proportion of men and women have sexual relationships outside their regular partnerships … unfaithfulness is a reality in our community”.
According to the reporter, Kenyan statistics shows that half of all new HIV infections occur in marriages and their survey reports show that about 30% of married couples have other partners.
This “shyness” and unwillingness to #TalkDtalk about sexual issues on a family level is a present day reality in Nigeria just as it is in Kenya and other parts of Africa. The video buzz has clearly raised several key issues that that are worth talking about like:
– What is the degree of religious influence on health issues?
– How do you want to talk about Safe Sex without promoting More Sex?
– Should there be a dividing line in engaging youths with active conversations about their sexual health?
– Is prevention of HIV really just as simple as A, B, C? (Abstinence, Be Faithful to 1 partner & use a Condom)
In fact right now, the message of HIV prevention has added another leaf with the advent of the magic pill, Truvada which can now be taken by HIV-negative people to prevent contacting the infection.
Whew! This conversation goes on and on… So now its your turn: What do you think and would you like to watch this Video Ad on TV? Comment Box below.
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